Privacy Policy

1. Introduction

Gustavo Dantas Jiu-Jitsu Academy, LLC ("GD Jiu-Jitsu Academy," "we," "us," or "our") operates this website and related landing pages. We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.

This Privacy Policy applies to all information collected through our landing pages, forms, text message communications, and advertising campaigns. By using our website or submitting your information, you agree to the practices described in this policy.

Business Contact:
GD Jiu-Jitsu Academy
1855 E University Dr. Suite 108
Tempe, AZ 85281
Phone: (480) 849-6637
Email: info@gdjiujitsu.com

2. Information We Collect

2.1 Information You Provide Directly

When you fill out a form on our landing pages, we may collect:

• Your full name (parent/guardian)
• Phone number
• Email address
• Your child's name
• Your child's age or date of birth
• Any additional information you choose to provide in free-text fields

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies, pixels, and similar technologies, including:

• Device information: browser type, operating system, screen resolution, device type
• Usage information: pages viewed, time spent on pages, click behavior, scroll depth
• Network information: IP address, approximate geographic location (city/region level)
• Referral information: the website, ad, or link that referred you to our page
• Advertising identifiers: Meta (Facebook) Pixel data, including page views, form interactions, and conversion events

2.3 Information from Third Parties

We may receive information about you from third-party platforms, including Meta (Facebook/Instagram) when you interact with our advertisements, and from our CRM and marketing automation tools.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry: contact you about your free trial class request via phone call, text message, or email
• To schedule services: arrange your child's trial class at our academy
• To communicate with you: send appointment reminders, follow-up messages, and relevant information about our programs
• To improve our advertising: measure the effectiveness of our ad campaigns, optimize ad delivery, and create audiences for future advertising on Meta (Facebook/Instagram) and other platforms
• To improve our website: analyze usage patterns to improve our landing pages and user experience
• To comply with legal obligations: respond to legal requests and prevent fraud

4. Text Message (SMS/MMS) Communications

By providing your phone number and submitting a form on our website, you expressly consent to receive text messages (SMS and MMS) from GD Jiu-Jitsu Academy at the phone number you provided. These messages may include:

• Confirmation of your free trial class request
• Class scheduling and appointment reminders
• Follow-up messages about your child's trial experience
• Information about our programs, promotions, and events

5. Cookies, Pixels, and Tracking Technologies

Our website uses the following tracking technologies:

5.1 Meta (Facebook) Pixel

We use the Meta Pixel (formerly Facebook Pixel) to:

• Measure the effectiveness of our advertising on Facebook and Instagram
• Track conversions (e.g., form submissions) from our ads
• Build custom audiences for future advertising
• Deliver more relevant ads to people who have visited our website

The Meta Pixel collects data such as your IP address, browser information, page views, and actions taken on our site. This data is shared with Meta Platforms, Inc. and is subject to Meta's Privacy Policy.

You can opt out of Meta's data collection by adjusting your Facebook Ad Settings or using the Digital Advertising Alliance opt-out tool.

5.2 Third-Party Form and Chat Widgets

Our website embeds forms and chat widgets from third-party providers (including ConversionBees/GoHighLevel and LeadConnector) to collect your contact information and provide live chat support. These third-party services may use their own cookies and tracking technologies, subject to their respective privacy policies.

5.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect the functionality of our website and forms.

6. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

• Service providers: CRM platforms (GoHighLevel/ConversionBees), messaging platforms, and email service providers who help us respond to your inquiries, send text messages, and manage our business operations
• Advertising platforms: Meta Platforms, Inc. (Facebook/Instagram) for ad measurement, optimization, and remarketing purposes
• Analytics providers: tools that help us understand website traffic and usage patterns
• Legal compliance: law enforcement or government agencies when required by law, court order, or legal process
• Business transfers: in connection with a merger, acquisition, or sale of business assets

All service providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

• Contact information from form submissions: retained for up to 24 months after your last interaction with us, or longer if you become a member
• Text message records: retained in accordance with applicable telecommunications regulations
• Website analytics data: retained for up to 26 months

You may request deletion of your personal information at any time (see Section 9).

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include encrypted data transmission (HTTPS/TLS), secure third-party service providers, and access controls limiting who can view your information.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-out of text messages: Reply STOP to any text message
• Opt-out of ad tracking: Adjust your browser cookie settings or use the Meta Ad Settings page
• Opt-out of email: Click the "unsubscribe" link in any marketing email

To exercise any of these rights, contact us at info@gdjiujitsu.com or (480) 849-6637. We will respond to your request within 30 days.

Arizona Residents

Arizona does not currently have a comprehensive consumer privacy law. However, we extend the above rights to all users regardless of location.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise your rights, contact us using the information above.

10. Children's Privacy

Our website and forms are intended for use by parents and guardians. We do not knowingly collect personal information directly from children under 13 years of age. When a parent or guardian submits information about their child (such as the child's name and age) through our forms, we collect that information with the parent's or guardian's consent for the purpose of scheduling a trial class.

If you believe we have inadvertently collected information directly from a child under 13, please contact us immediately at info@gdjiujitsu.com and we will promptly delete the information.

11. Third-Party Links

Our website may contain links to third-party websites (such as Google Maps, our main website, and social media profiles). We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

GD Jiu-Jitsu Academy
1855 E University Dr. Suite 108
Tempe, AZ 85281
Phone: (480) 849-6637
Email: info@gdjiujitsu.com